A quick walk through the business section of a fairly reputable bookstore left me empty handed this past week. (Yes, I still read books, it’s a nice break from the screen I look at most of my waking hours.) I was looking for a book or books on China or Asia, specifically on the way people in China interact with the web (specifically digital presentation) and how it differs from Americans or Europeans. I found lots of books about digital marketing, but nothing specifically about China or Asia. Just like writing about online grocery, ecommerce in emerging markets is still a relatively new field.
A quick Google search brought up a few statistics and case studies about online grocery in Asia – which I have compiled into a short presentation. You can see the presentation at my Slideshare page here.