Recently I came across a discussion on LinkedIn regarding online grocery shopping that really got my goat. The individual in question was actually an analyst for a very well respected research firm, making a sweeping statement about people that had no basis in truth. In fact, the statement was that women in India – where he is from – will never shop online for groceries because they would miss out on the social aspect, plus, he added, they are not web savvy. A quick Google search brought up the interesting statistic that, in fact, housewives and college students are the top mobile users in India according to Telecom Watch. Add to this the phenomenon of mobile creating a need for new goods not readily available at small rural shops and you have a perfect recipe for online grocery’s success. While my idea of the inevitability of online grocery may seem like a stretch – at least my ideas have some basis in real research – not pure opinion.
I was very curious, having read about online grocery, at how much people were actually spending on online grocery and at what online grocery sites they were spending their money. Only a handful of global grocery retailers have released their annual figures – for most online grocery is fairly new. Also, a handful of the top 25 grocery retailers in the world do not offer eCommerce to their customers. So I took Boston Consulting Group’s $36 billion figure and the estimate (3%) of online grocery’s contribution to revenue and deciphered this chart, showing how big a piece of the pie each grocery retailer has of the online space. It is by no means perfect, but since actual figures for most have not been released – it provides a rough idea of who the top online grocers are. You can read more details about the top online grocery trends happening Globally here in my new Slideshare.